Shop America. Midcentury Storefront Design 1938-1950 (3822842699)

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In postwar America, everything pointed to a bright, shiny future. Sheer optimism and opulence informed everything from automobile design to architecture, infusing design with larger-than-life planes and curves. Storefront design of the era is particularly indicative of this phenomenon, incarnated here in an extensive collection of hand-illustrated shop window designs from 1938 to 1950. These spectacular, often grandiose plans for grocery stores, shoe shops, beauty salons, bakeries, and more are reminders of a time when stores were sacred shrines for the congregation of American shoppers-impressive and even slightly intimidating, just like the future itself. Collected for this unique book, the designs viewed in retrospect reveal the mindset of a unique period in history. In addition to an extensive selection of drawings are historical black and white photographs of actual shops built in a similar style. Shop America offers a rare look at mid-century commercial America as it pictured itself.

Product details

• Format Hardback | 246 pages
• Dimensions 265 x 340 x 25.4mm | 2,175g
• Publication date 04 Apr 2007
• Publisher Taschen GmbH
• Publication City/Country Cologne, Germany
• Language English, French, German
• Illustrations note m. zahlr. Farbabb.
• ISBN10 3822842699
• ISBN13 9783822842690
• Bestsellers rank 3,785,567

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